Yellow is a happy colour. It’s a sunshine break in a dreary day, or a burst of joy in a darkened room. It’s also, not a colour to be feared on the face. It suits everybody. No, hear me out, I mean it. It does. And I’m going to show you why, and how you can wear it.
Yellow is a colour we associate with happiness. A lot of brands use it to convey hope, aspiration and a brighter day. It’s use within branding can often boost sales for a company, with people buying into the idea that shopping at that company with the yellow gift bags will make them happy. So all that considered, it’s so rare that this logic often applies to makeup, and I’ve always wondered why? Yellow can instantly brighten up the face – much like it does in other ways. I think people often worry so much that the use of the ‘wrong’ yellow can sit incorrectly on their skin tone, but yellow works on every skin tone. This is where this particular Colourpop palette – the Uh Huh Honey Palette – comes in really handy, as it has multiple shades of yellow. Often in eyeshadow palettes the yellow is an afterthought, and perhaps that’s why we shy away from it.
I was first introduced to Colourpop a few years ago, when it started to take off on social media. It’s a cruelty free brand individually owned in California, with an ethos for affordable, trendy cosmetics. It can turn around a new product quite fast, which could be a concern for some potential buyers about encouraging wastefulness, but I believe it’s still something to consider as an investment piece. They have these individual 9-pan palettes that are all themed around one colour or a theme. I have three others, one that’s purple, one that’s mint green, one of all blacks and this yellow one. I bought them as a ‘base’ to always be able to refer to, and while that sounds perhaps a bit silly – having a palette of good, trustworthy colours that you know you can go back to is really useful when creating a specific look, and not just relying on the colours in a trend-led palette. I think of them as more of a ‘paint’ palette. Like if you were an artist buying your basic paint colours. They retail at $12 each, or around £9.50. I bought a few of mine on a promo they had where they were only $8 each, or about £6. One thing to note with UK customers, you need to spend $50 to qualify for free shipping, or it’s a pretty huge $10 shipping rate. What I did to hit the $50 mark, I asked my friends if they wanted anything and together we all made up an order over the threshold.
So the beauty of the yellow shades in this palette are that there really is a tone to suit everyone. If you’re slightly warmer toned, pick a shade like ‘oh beehave’ – a rich, warm more mustard toned yellow. If you’re leaning toward cooler tones, the shimmer shades are perfect for a sheer wash of colour on a neutral base. If you’re not too used to colour but want to try something, you could ease yourself in by either using the soft yellow-toned golds in this palette, like queen b or dandy, or you could use a soft yellow like sweet spot or stinger in the inner corner as a pop of colour to start you off. My favourite shades in the palette are oh beehave and sunburst, because of the richness of the quality. Sunburst has an iridescent green glitter running through it too, so looks totally unique on the eye.
My biggest bit of advice would be to use a few yellow shades or complementing shades on the eye. Even doing a sheer wash would benefit from either a neutral brown base or a deeper warm brown in the outer corner. I personally also love to pair the look with a warm toned nude on the lip, a warm toned bronzer and a peach/coral blush. For the look in these photos I also used ‘Freck’, a freckle enhancer – which I put over my current freckles.
I’m so glad I decided to purchase this palette, and I think if you do you will be too. Don’t feel pressured to rush into trying colour if it’s not your current thing, but don’t ever be afraid to try anything. Right now it is the perfect time to practise.
Remember my makeup mantra: don’t buy it if you don’t love it, and makeup always washes off.
Will you be trying this? What are your thoughts on yellow eyeshadow?